My mother never understood how I had so many students. She would say, “So many people want to be professional singers?” and I’d say, “No, mom, some want to be professional performers, but some just want to get into the musical at school, or into a special ensemble in choir, or some just want to be better.” That blew her mind. She couldn’t understand why anyone would spend money on something if they weren’t planning to make money at it. (And why they’d give it to ME, of all people.)
But my mother issues are a whole ‘nother story. And ones only hinted at in this blog.
This summer, I read Seth Godin’s This is Marketing: You Can’t Be Seen Until You Learn to See. In the chapter, “In search of ‘better,'” he creates an X-Y graph showing elements that people care about. From a business perspective, one element might be convenience, and another one price. What kind of clients fall within these parameters? Who is willing to pay for both? Who wants one but doesn’t care so much about the other?
I decided that, from a voice teacher’s perspective, my parameters would be technique and performance. What kind of client/student wants to be a better singer, but doesn’t really want to perform? What kind doesn’t really care about developing strong technique, but just wants to be able to perform with a band or at open mic? Who wants to understand technique better so they can help their classroom students, but doesn’t really want to perform themselves? Who wants to perform at the highest possible level of ability? This is what I came up with, based on the students I’ve worked with over 20 years:
Types of Voice Students (click here for bigger version)
By “professional performer,” I mean opera/musical theater, because that’s what I do. CCM performer means contemporary commercial music such as rock, pop, jazz. And please don’t feel that I’m judging any kind of singing here – except maybe “shower.”
This doesn’t mean that students are forever relegated to these arbitrary quadrants. The “always wanted to sing” dabbler might start out not wanting to perform (and, in fact, be terrified of doing so), but then dip their toe into karaoke, and maybe later, community theater. Or start out in the church choir, and then decide to try auditioning for a symphonic chorus. A community theater ensemble singer might go for a lead role – and get it!
As a teacher, who do you want to work with? I have to be honest – I prefer working with people who want to perform and who want to develop their technique to the highest extent possible. That’s my “ideal client.” I have friends who enjoy working with adults who have no intention of performing and who do not want to work with high-strung high school students with tons of rehearsal conflicts (in other words, my people). Knowing who you click with might mean that you don’t market yourself as “all ages, all styles,” because that might not be the best way you can serve yourself and your client. It’s not for me. But some people are happy to serve all markets, and good for them!
As a student, where do you fall? Does your teacher recognize what’s important to you? Are they helping you get to where you want to be? Are they pushing you hard enough or too hard? Are you their ideal client? Are they your ideal teacher?