For the last few years, I’ve chosen a specific word to be the focus of my upcoming year. So now it’s time to figure out my 2022 word. Last year, my word was SYSTEMS. That worked pretty well, overall. I’m still working on the email marketing part, which I kinda hate. For 2020, it was RECREATE,Continue reading “What’s My 2022 Word?”
Tag Archives: marketing
When To Take Things to Heart
Last Thursday, I wrote about Taking Things Personally, and how you needed to accept that rejection in an audition doesn’t mean it’s a rejection of you. (And I just realized now that I had written a blogpost with that exact title back in November. Oops. Although that blogpost was a little emotionally naked than lastContinue reading “When To Take Things to Heart”
My 2021 Word
It’s been trendy for a number of years to set an intention for the upcoming year with a single word as the guiding principle. It’s not nearly as specific as “I’m going to lose 15 pounds,” or “I’m going to stop drinking.” That’s probably the appeal. you can define it however you want. Ideally, that word can encompass specific goals, but it doesn’t really have to if you don’t want it to.
I want it to.
Dream big and work backwards
At the NATS conference last month, I attended a session on “Training Music Majors for a 21st Century ‘Mosaic Career.’” The point of it was to prepare young singers for a career that is not either elite performer or academic, but being involved in a little bit of everything. It was geared toward the collegeContinue reading “Dream big and work backwards”
Developing a plan: when talent isn’t enough
I follow marketing guru Seth Godin, whose daily blogs go beyond how to sell something and into the practical and functional elements of: What do people need? What do you have to offer? Does their need and what you have to offer coalesce to benefit both of you? Thursday’s blog was about skill vs. talent.Continue reading “Developing a plan: when talent isn’t enough”